7 Rules for Meetings With Top Execs :

1. Do your research. 

2. Don't assume the exec knows who you are.

3. Establish credibility immediately.

4. Ask intelligent questions.

5. Listen more than you talk.

6. Add value to the conversation.

7. Close on a next step.

http://www.inc.com/geoffrey-james/c-suite-advice-7-rules-for-meetings-with-top-execs.html